-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, CxadX78qbr4gk0PAybPgLaKEnv6nWRgZ3oEwSl7UXLkDUoR5eKDVgeVRJe7FplX/ BRdzB+5sjKG/kdyA4Lzitw== 0000950005-01-000135.txt : 20010214 0000950005-01-000135.hdr.sgml : 20010214 ACCESSION NUMBER: 0000950005-01-000135 CONFORMED SUBMISSION TYPE: SC 13G PUBLIC DOCUMENT COUNT: 1 FILED AS OF DATE: 20010213 SUBJECT COMPANY: COMPANY DATA: COMPANY CONFORMED NAME: AVENUE A INC CENTRAL INDEX KEY: 0001071806 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-BUSINESS SERVICES, NEC [7389] IRS NUMBER: 911819567 STATE OF INCORPORATION: WA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: SC 13G SEC ACT: SEC FILE NUMBER: 005-60621 FILM NUMBER: 1536293 BUSINESS ADDRESS: STREET 1: SMITH TOWER 506 2ND AVENUE 9TH FLOOR CITY: SEATTLE STATE: WA ZIP: 98101 BUSINESS PHONE: 2065218800 MAIL ADDRESS: STREET 1: THE SMITH TOWER 506 2ND AVENUE 9TH FLOOR CITY: SEATTLE STATE: WA ZIP: 98104 FILED BY: COMPANY DATA: COMPANY CONFORMED NAME: US VENTURE PARTNERS VI LP CENTRAL INDEX KEY: 0001134450 STANDARD INDUSTRIAL CLASSIFICATION: [] IRS NUMBER: 943315838 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: SC 13G BUSINESS ADDRESS: STREET 1: 2180 SAND HILL ROAD STREET 2: SUITE 300 CITY: MENLO PARK STATE: CA ZIP: 94025 BUSINESS PHONE: 6508549080 MAIL ADDRESS: STREET 1: 2180 SAND HILL ROAD STREET 2: SUITE 300 CITY: MENLO PARK STATE: CA ZIP: 94025 SC 13G 1 0001.txt FORM SC 13G SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Schedule 13G (Rule 13d-102) INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO RULES 13d-1 (b), (c) AND (d) AND AMENDMENTS THERETO FILED PURSUANT TO 13d-2 (b) (Amendment No._______)* Avenue A, Inc. - -------------------------------------------------------------------------------- (Name of Issuer) Common Stock - -------------------------------------------------------------------------------- (Title of Class of Securities) 053566105 - -------------------------------------------------------------------------------- (CUSIP Number) December 31, 2000 - -------------------------------------------------------------------------------- (Date of Event Which Requires Filing of this Statement) Check the appropriate box to designate the rule pursuant to which this Schedule is filed: [ ] Rule 13d-1(b) [ ] Rule 13d-1(c) [X] Rule 13d-1(d) *The remainder of this cover page shall be filled out for a reporting person's initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page. The information required on the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes). (Continued on following pages) Page 1 of 21 Pages
- ---------------------------------------------------------- -------------------------------------- CUSIP NO. 053566105 13 G Page 2 of 21 pages - ---------------------------------------------------------- -------------------------------------- - ------------ --------------------------------------------------------------------------------------------------------- 1 NAME OF REPORTING PERSON I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY) U.S. Venture Partners VI, L.P. ("USVP VI") - ------------ --------------------------------------------------------------------------------------------------------- 2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) [ ] (b) [X] - ------------ --------------------------------------------------------------------------------------------------------- 3 SEC USE ONLY - ------------ --------------------------------------------------------------------------------------------------------- 4 CITIZENSHIP OR PLACE OF ORGANIZATION Delaware - ------------ --------------------------------------------------------------------------------------------------------- NUMBER OF SHARES 5 SOLE VOTING POWER BENEFICIALLY 4,521,530 shares, except that Presidio Management Group VI, L.L.C. OWNED BY EACH ("PMG VI"), the general partner of USVP VI, may be deemed to have sole REPORTING voting power with respect to such shares, and PERSON Irwin Federman ("Federman"), Jason E. Green ("Green"), WITH Steven M. Krausz ("Krausz"), Stuart G. Phillips ("Phillips"), Jonathan D. Root ("Root") and Philip M. Young ("Young"), the managing members of PMG VI, may be deemed to have a shared voting power with respect to such shares. -------- ------------------------------------------------------------------------ 6 SHARED VOTING POWER See response to row 5. -------- ------------------------------------------------------------------------ 7 SOLE DISPOSITIVE POWER 4,521,530 shares, except that PMG VI, the general partner of USVP VI, may be deemed to have sole dispositive power with respect to such shares, and Federman, Green, Krausz, Phillips, Root and Young, the managing members of PMG VI, may be deemed to have a shared dispositive power with respect to such shares. -------- ------------------------------------------------------------------------ 8 SHARED DISPOSITIVE POWER See response to row 7. - ------------------------------------ -------- ------------------------------------------------------------------------ 9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 4,521,530 - ------------ --------------------------------------------------------------------------------------------------------- 10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES* [ ] - ------------ --------------------------------------------------------------------------------------------------------- 11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 7.75% - ------------ --------------------------------------------------------------------------------------------------------- 12 TYPE OF REPORTING PERSON* PN - ------------ --------------------------------------------------------------------------------------------------------- * SEE INSTRUCTIONS BEFORE FILLING OUT!
- ---------------------------------------------------------- -------------------------------------- CUSIP NO. 053566105 13 G Page 3 of 21 pages - ---------------------------------------------------------- -------------------------------------- - ------------ --------------------------------------------------------------------------------------------------------- 1 NAME OF REPORTING PERSON I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY) USVP VI Affiliates Fund, L.P. ("Affiliates VI") - ------------ --------------------------------------------------------------------------------------------------------- 2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) [ ] (b) [X] - ------------ --------------------------------------------------------------------------------------------------------- 3 SEC USE ONLY - ------------ --------------------------------------------------------------------------------------------------------- 4 CITIZENSHIP OR PLACE OF ORGANIZATION Delaware - ------------ --------------------------------------------------------------------------------------------------------- NUMBER OF SHARES 5 SOLE VOTING POWER BENEFICIALLY 126,408 shares, except that PMG VI, the general partner of OWNED BY EACH Affiliates VI, may be deemed to have sole voting power with respect to REPORTING such shares, and Federman, Green, Krausz, Phillips, Root and Young, PERSON the managing members of PMG VI, may be deemed to have shared voting WITH power with respect to such shares. -------- ------------------------------------------------------------------------ 6 SHARED VOTING POWER See response to row 5. -------- ------------------------------------------------------------------------ 7 SOLE DISPOSITIVE POWER 126,408 shares, except that PMG VI, the general partner of Affiliates VI, may be deemed to have sole dispositive power with respect to such shares, and Federman, Green, Krausz, Phillips, Root and Young, the managing members of PMG VI, may be deemed to have shared dispositive power with respect to such shares. -------- ------------------------------------------------------------------------ 8 SHARED DISPOSITIVE POWER See response to row 7. - ------------------------------------ -------- ------------------------------------------------------------------------ 9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 126,408 - ------------ --------------------------------------------------------------------------------------------------------- 10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES* [ ] - ------------ --------------------------------------------------------------------------------------------------------- 11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 0.22% - ------------ --------------------------------------------------------------------------------------------------------- 12 TYPE OF REPORTING PERSON* PN - ------------ --------------------------------------------------------------------------------------------------------- * SEE INSTRUCTIONS BEFORE FILLING OUT!
- ---------------------------------------------------------- -------------------------------------- CUSIP NO. 053566105 13 G Page 4 of 21 pages - ---------------------------------------------------------- -------------------------------------- - ------------ --------------------------------------------------------------------------------------------------------- 1 NAME OF REPORTING PERSON I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY) USVP VI Entrepreneur Partners, L.P. ("EP VI") - ------------ --------------------------------------------------------------------------------------------------------- 2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) [ ] (b) [X] - ------------ --------------------------------------------------------------------------------------------------------- 3 SEC USE ONLY - ------------ --------------------------------------------------------------------------------------------------------- 4 CITIZENSHIP OR PLACE OF ORGANIZATION Delaware - ------------ --------------------------------------------------------------------------------------------------------- NUMBER OF SHARES 5 SOLE VOTING POWER BENEFICIALLY 140,995 shares, except that PMG VI, the general partner of EP VI, may OWNED BY EACH be deemed to have sole voting power with respect to such shares, and REPORTING Federman, Green, Krausz, Phillips, Root and Young, the managing PERSON members of PMG VI, may be deemed to have shared voting power with WITH respect to such shares. -------- ------------------------------------------------------------------------ 6 SHARED VOTING POWER See response to row 5. -------- ------------------------------------------------------------------------ 7 SOLE DISPOSITIVE POWER 140,995 shares, except that PMG VI, the general partner of EP VI, may be deemed to have sole dispositive power with respect to such shares, and Federman, Green, Krausz, Phillips, Root and Young, the managing members of PMG VI, may be deemed to have shared dispositive power with respect to such shares. -------- ------------------------------------------------------------------------ 8 SHARED DISPOSITIVE POWER See response to row 7. - ------------------------------------ -------- ------------------------------------------------------------------------ 9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 140,995 - ------------ --------------------------------------------------------------------------------------------------------- 10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES* [ ] - ------------ --------------------------------------------------------------------------------------------------------- 11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 0.24% - ------------ --------------------------------------------------------------------------------------------------------- 12 TYPE OF REPORTING PERSON* PN - ------------ --------------------------------------------------------------------------------------------------------- * SEE INSTRUCTIONS BEFORE FILLING OUT!
- ---------------------------------------------------------- -------------------------------------- CUSIP NO. 053566105 13 G Page 5 of 21 pages - ---------------------------------------------------------- -------------------------------------- - ------------ --------------------------------------------------------------------------------------------------------- 1 NAME OF REPORTING PERSON I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY) 2180 Associates Fund VI, L.P. ("2180 VI") - ------------ --------------------------------------------------------------------------------------------------------- 2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) [ ] (b) [X] - ------------ --------------------------------------------------------------------------------------------------------- 3 SEC USE ONLY - ------------ --------------------------------------------------------------------------------------------------------- 4 CITIZENSHIP OR PLACE OF ORGANIZATION Delaware - ------------ --------------------------------------------------------------------------------------------------------- NUMBER OF SHARES 5 SOLE VOTING POWER BENEFICIALLY 72,928 shares, except that PMG VI, the general partner of 2180 VI, may OWNED BY EACH be deemed to have sole voting power with respect to such shares, and REPORTING Federman, Green, Krausz, Phillips, Root and Young, the managing PERSON members of PMG VI, may be deemed to have shared voting power with WITH respect to such shares. -------- ------------------------------------------------------------------------ 6 SHARED VOTING POWER See response to row 5. -------- ------------------------------------------------------------------------ 7 SOLE DISPOSITIVE POWER 72,928 shares, except that PMG VI, the general partner of 2180 VI, may be deemed to have sole dispositive power with respect to such shares, and Federman, Green, Krausz, Phillips, Root and Young, the managing members of PMG VI, may be deemed to have shared dispositive power with respect to such shares. -------- ------------------------------------------------------------------------ 8 SHARED DISPOSITIVE POWER See response to row 7. - ------------------------------------ -------- ------------------------------------------------------------------------ 9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 72,928 - ------------ --------------------------------------------------------------------------------------------------------- 10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES* [ ] - ------------ --------------------------------------------------------------------------------------------------------- 11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 0.13% - ------------ --------------------------------------------------------------------------------------------------------- 12 TYPE OF REPORTING PERSON* PN - ------------ --------------------------------------------------------------------------------------------------------- * SEE INSTRUCTIONS BEFORE FILLING OUT!
- ---------------------------------------------------------- -------------------------------------- CUSIP NO. 053566105 13 G Page 6 of 21 pages - ---------------------------------------------------------- -------------------------------------- - ------------ --------------------------------------------------------------------------------------------------------- 1 NAME OF REPORTING PERSON I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY) Presidio Management Group VI, L.L.C. ("PMG VI") - ------------ --------------------------------------------------------------------------------------------------------- 2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) [ ] (b) [X] - ------------ --------------------------------------------------------------------------------------------------------- 3 SEC USE ONLY - ------------ --------------------------------------------------------------------------------------------------------- 4 CITIZENSHIP OR PLACE OF ORGANIZATION Delaware - ------------ --------------------------------------------------------------------------------------------------------- NUMBER OF SOLE VOTING POWER SHARES 5 4,861,861 shares, of which 4,521,530 are directly owned by USVP VI, BENEFICIALLY 126,408 are directly owned by Affiliates VI, 140,995 are directly OWNED BY EACH owned by EP VI and 72,928 are directly owned by 2180 VI. PMG VI is REPORTING the general partner of USVP VI, Affiliates VI, EP VI and 2180 VI and PERSON may be deemed to have sole voting power with respect to such shares, WITH and Federman, Green, Krausz, Phillips, Root and Young, the managing members of PMG VI, may be deemed to have shared voting power with respect to such shares. -------- ------------------------------------------------------------------------ 6 SHARED VOTING POWER See response to row 5. -------- ------------------------------------------------------------------------ 7 SOLE DISPOSITIVE POWER 4,861,861 shares, of which 4,521,530 are directly owned by USVP VI, 126,408 are directly owned by Affiliates VI, 140,995 are directly owned by EP VI and 72,928 are directly owned by 2180 VI. PMG VI is the general partner of USVP VI, Affiliates VI, EP VI and 2180 VI and may be deemed to have sole dispositive power with respect to such shares, and Federman, Green, Krausz, Phillips, Root and Young, the managing members of PMG VI, may be deemed to have shared dispositive power with respect to such shares. -------- ------------------------------------------------------------------------ 8 SHARED DISPOSITIVE POWER See response to row 7. - ------------------------------------ -------- ------------------------------------------------------------------------ 9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 4,861,861 - ------------ --------------------------------------------------------------------------------------------------------- 10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES* [ ] - ------------ --------------------------------------------------------------------------------------------------------- 11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 8.34% - ------------ --------------------------------------------------------------------------------------------------------- 12 TYPE OF REPORTING PERSON* 00 - ------------ --------------------------------------------------------------------------------------------------------- * SEE INSTRUCTIONS BEFORE FILLING OUT!
- ---------------------------------------------------------- -------------------------------------- CUSIP NO. 053566105 13 G Page 7 of 21 pages - ---------------------------------------------------------- -------------------------------------- - ------------ --------------------------------------------------------------------------------------------------------- 1 NAME OF REPORTING PERSON I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY) Irwin Federman ("Federman") - ------------ --------------------------------------------------------------------------------------------------------- 2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) [ ] (b) [X] - ------------ --------------------------------------------------------------------------------------------------------- 3 SEC USE ONLY - ------------ --------------------------------------------------------------------------------------------------------- 4 CITIZENSHIP OR PLACE OF ORGANIZATION U.S. Citizen - ------------ --------------------------------------------------------------------------------------------------------- NUMBER OF SHARES 5 SOLE VOTING POWER BENEFICIALLY 0 shares. OWNED BY EACH -------- ------------------------------------------------------------------------ REPORTING PERSON 6 SHARED VOTING POWER WITH 4,861,861 shares, of which 4,521,530 are directly owned by USVP VI, 126,408 are directly owned by Affiliates VI, 140,995 are directly owned by EP VI and 72,928 are directly owned by 2180 VI. Federman is a managing member of PMG VI, the general partner of USVP VI, Affiliates VI, EP VI and 2180 VI, and may be deemed to have shared voting power with respect to such shares. -------- ------------------------------------------------------------------------ 7 SOLE DISPOSITIVE POWER 0 shares. -------- ------------------------------------------------------------------------ 8 SHARED DISPOSITIVE POWER 4,861,861 shares, of which 4,521,530 are directly owned by USVP VI, 126,408 are directly owned by Affiliates VI, 140,995 are directly owned by EP VI and 72,928 are directly owned by 2180 VI. Federman is a managing member of PMG VI, the general partner of USVP VI, Affiliates VI, EP VI and 2180 VI, and may be deemed to have shared dispositive power with respect to such shares. - ------------ --------------------------------------------------------------------------------------------------------- 9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 4,861,861 - ------------ --------------------------------------------------------------------------------------------------------- 10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES* [ ] - ------------ --------------------------------------------------------------------------------------------------------- 11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 8.34% - ------------ --------------------------------------------------------------------------------------------------------- 12 TYPE OF REPORTING PERSON* IN - ------------ --------------------------------------------------------------------------------------------------------- * SEE INSTRUCTIONS BEFORE FILLING OUT!
- ---------------------------------------------------------- -------------------------------------- CUSIP NO. 053566105 13 G Page 8 of 21 pages - ---------------------------------------------------------- -------------------------------------- - ------------ --------------------------------------------------------------------------------------------------------- 1 NAME OF REPORTING PERSON I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY) Jason E. Green ("Green") - ------------ --------------------------------------------------------------------------------------------------------- 2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) [ ] (b) [X] - ------------ --------------------------------------------------------------------------------------------------------- 3 SEC USE ONLY - ------------ --------------------------------------------------------------------------------------------------------- 4 CITIZENSHIP OR PLACE OF ORGANIZATION U.S. Citizen - ------------ --------------------------------------------------------------------------------------------------------- NUMBER OF SHARES 5 SOLE VOTING POWER BENEFICIALLY 0 shares. OWNED BY EACH -------- ------------------------------------------------------------------------ REPORTING PERSON 6 SHARED VOTING POWER WITH 4,861,861 shares, of which 4,521,530 are directly owned by USVP VI, 126,408 are directly owned by Affiliates VI, 140,995 are directly owned by EP VI and 72,928 are directly owned by 2180 VI. Green is a managing member of PMG VI, the general partner of USVP VI, Affiliates VI, EP VI and 2180 VI, and may be deemed to have shared voting power with respect to such shares. -------- ------------------------------------------------------------------------ 7 SOLE DISPOSITIVE POWER 0 shares. -------- ------------------------------------------------------------------------ 8 SHARED DISPOSITIVE POWER 4,861,861 shares, of which 4,521,530 are directly owned by USVP VI, 126,408 are directly owned by Affiliates VI, 140,995 are directly owned by EP VI and 72,928 are directly owned by 2180 VI. Green is a managing member of PMG VI, the general partner of USVP VI, Affiliates VI, EP VI and 2180 VI, and may be deemed to have shared dispositive power with respect to such shares. - ------------ --------------------------------------------------------------------------------------------------------- 9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 4,861,861 - ------------ --------------------------------------------------------------------------------------------------------- 10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES* [ ] - ------------ --------------------------------------------------------------------------------------------------------- 11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 8.34% - ------------ --------------------------------------------------------------------------------------------------------- 12 TYPE OF REPORTING PERSON* IN - ------------ --------------------------------------------------------------------------------------------------------- *SEE INSTRUCTIONS BEFORE FILLING OUT!
- ---------------------------------------------------------- -------------------------------------- CUSIP NO. 053566105 13 G Page 9 of 21 pages - ---------------------------------------------------------- -------------------------------------- - ------------ --------------------------------------------------------------------------------------------------------- 1 NAME OF REPORTING PERSON I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY) Steven M. Krausz ("Krausz") - ------------ --------------------------------------------------------------------------------------------------------- 2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) [ ] (b) [X] - ------------ --------------------------------------------------------------------------------------------------------- 3 SEC USE ONLY - ------------ --------------------------------------------------------------------------------------------------------- 4 CITIZENSHIP OR PLACE OF ORGANIZATION U.S. Citizen - ------------------------------------ -------- ------------------------------------------------------------------------ NUMBER OF SHARES 5 SOLE VOTING POWER BENEFICIALLY 0 shares. OWNED BY EACH -------- ------------------------------------------------------------------------ REPORTING PERSON 6 SHARED VOTING POWER WITH 4,861,861 shares, of which 4,521,530 are directly owned by USVP VI, 126,408 are directly owned by Affiliates VI, 140,995 are directly owned by EP VI and 72,928 are directly owned by 2180 VI. Krausz is a managing member of PMG VI, the general partner of USVP VI, Affiliates VI, EP VI and 2180 VI, and may be deemed to have shared voting power with respect to such shares. -------- ------------------------------------------------------------------------ 7 SOLE DISPOSITIVE POWER 0 shares. -------- ------------------------------------------------------------------------ 8 SHARED DISPOSITIVE POWER 4,861,861 shares, of which 4,521,530 are directly owned by USVP VI, 126,408 are directly owned by Affiliates VI, 140,995 are directly owned by EP VI and 72,928 are directly owned by 2180 VI. Krausz is a managing member of PMG VI, the general partner of USVP VI, Affiliates VI, EP VI and 2180 VI, and may be deemed to have shared dispositive power with respect to such shares. - ------------ --------------------------------------------------------------------------------------------------------- 9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 4,861,861 - ------------ --------------------------------------------------------------------------------------------------------- 10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES* [ ] - ------------ --------------------------------------------------------------------------------------------------------- 11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 8.34% - ------------ --------------------------------------------------------------------------------------------------------- 12 TYPE OF REPORTING PERSON* IN - ------------ ---------------------------------------------------------------------------------------------------------
- ---------------------------------------------------------- -------------------------------------- CUSIP NO. 053566105 13 G Page 10 of 21 pages - ---------------------------------------------------------- -------------------------------------- - ------------ --------------------------------------------------------------------------------------------------------- 1 NAME OF REPORTING PERSON I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY) Stuart G. Phillips ("Phillips") - ------------ --------------------------------------------------------------------------------------------------------- 2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) [ ] (b) [X] - ------------ --------------------------------------------------------------------------------------------------------- 3 SEC USE ONLY - ------------ --------------------------------------------------------------------------------------------------------- 4 CITIZENSHIP OR PLACE OF ORGANIZATION U.S. Citizen - ------------------------------------ -------- ------------------------------------------------------------------------ NUMBER OF SHARES 5 SOLE VOTING POWER BENEFICIALLY 0 shares. OWNED BY EACH -------- ------------------------------------------------------------------------ REPORTING PERSON 6 SHARED VOTING POWER WITH 4,861,861 shares, of which 4,521,530 are directly owned by USVP VI, 126,408 are directly owned by Affiliates VI, 140,995 are directly owned by EP VI and 72,928 are directly owned by 2180 VI. Phillips is a managing member of PMG VI, the general partner of USVP VI, Affiliates VI, EP VI and 2180 VI, and may be deemed to have shared voting power with respect to such shares. -------- ------------------------------------------------------------------------ 7 SOLE DISPOSITIVE POWER 0 shares. -------- ------------------------------------------------------------------------ 8 SHARED DISPOSITIVE POWER 4,861,861 shares, of which 4,521,530 are directly owned by USVP VI, 126,408 are directly owned by Affiliates VI, 140,995 are directly owned by EP VI and 72,928 are directly owned by 2180 VI. Phillips is a managing member of PMG VI, the general partner of USVP VI, Affiliates VI, EP VI and 2180 VI, and may be deemed to have shared dispositive power with respect to such shares. - ------------ --------------------------------------------------------------------------------------------------------- 9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 4,861,861 - ------------ --------------------------------------------------------------------------------------------------------- 10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES* [ ] - ------------ --------------------------------------------------------------------------------------------------------- 11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 8.34% - ------------ --------------------------------------------------------------------------------------------------------- 12 TYPE OF REPORTING PERSON* IN - ------------ --------------------------------------------------------------------------------------------------------- * SEE INSTRUCTIONS BEFORE FILLING OUT!
- ---------------------------------------------------------- -------------------------------------- CUSIP NO. 053566105 13 G Page 11 of 21 pages - ---------------------------------------------------------- -------------------------------------- - ------------ --------------------------------------------------------------------------------------------------------- 1 NAME OF REPORTING PERSON I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY) Jonathan D. Root ("Root") - ------------ --------------------------------------------------------------------------------------------------------- 2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) [ ] (b) [X] - ------------ --------------------------------------------------------------------------------------------------------- 3 SEC USE ONLY - ------------ --------------------------------------------------------------------------------------------------------- 4 CITIZENSHIP OR PLACE OF ORGANIZATION U.S. Citizen - ------------ --------------------------------------------------------------------------------------------------------- NUMBER OF SHARES 5 SOLE VOTING POWER BENEFICIALLY 0 shares. OWNED BY EACH -------- ------------------------------------------------------------------------ REPORTING PERSON 6 SHARED VOTING POWER WITH 4,861,861 shares, of which 4,521,530 are directly owned by USVP VI, 126,408 are directly owned by Affiliates VI, 140,995 are directly owned by EP VI and 72,928 are directly owned by 2180 VI. Root is a managing member of PMG VI, the general partner of USVP VI, Affiliates VI, EP VI and 2180 VI, and may be deemed to have shared voting power with respect to such shares. -------- ------------------------------------------------------------------------ 7 SOLE DISPOSITIVE POWER 0 shares. -------- ------------------------------------------------------------------------ 8 SHARED DISPOSITIVE POWER 4,861,861 shares, of which 4,521,530 are directly owned by USVP VI, 126,408 are directly owned by Affiliates VI, 140,995 are directly owned by EP VI and 72,928 are directly owned by 2180 VI. Root is a managing member of PMG VI, the general partner of USVP VI, Affiliates VI, EP VI and 2180 VI, and may be deemed to have shared dispositive power with respect to such shares. - ------------ --------------------------------------------------------------------------------------------------------- 9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 4,861,861 - ------------ --------------------------------------------------------------------------------------------------------- 10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES* [ ] - ------------ --------------------------------------------------------------------------------------------------------- 11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 8.34% - ------------ --------------------------------------------------------------------------------------------------------- 12 TYPE OF REPORTING PERSON* IN - ------------ --------------------------------------------------------------------------------------------------------- * SEE INSTRUCTIONS BEFORE FILLING OUT!
- ---------------------------------------------------------- -------------------------------------- CUSIP NO. 053566105 13 G Page 12 of 21 pages - ---------------------------------------------------------- -------------------------------------- - ------------ --------------------------------------------------------------------------------------------------------- 1 NAME OF REPORTING PERSON I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY) Philip M. Young ("Young") - ------------ --------------------------------------------------------------------------------------------------------- 2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* (a) [ ] (b) [X] - ------------ --------------------------------------------------------------------------------------------------------- 3 SEC USE ONLY - ------------ --------------------------------------------------------------------------------------------------------- 4 CITIZENSHIP OR PLACE OF ORGANIZATION U.S. Citizen - ------------ --------------------------------------------------------------------------------------------------------- NUMBER OF SHARES 5 SOLE VOTING POWER BENEFICIALLY 0 shares. OWNED BY EACH -------- ------------------------------------------------------------------------ REPORTING PERSON 6 SHARED VOTING POWER WITH 4,861,861 shares, of which 4,521,530 are directly owned by USVP VI, 126,408 are directly owned by Affiliates VI, 140,995 are directly owned by EP VI and 72,928 are directly owned by 2180 VI. Young is a managing member of PMG VI, the general partner of USVP VI, Affiliates VI, EP VI and 2180 VI, and may be deemed to have shared voting power with respect to such shares. -------- ------------------------------------------------------------------------ 7 SOLE DISPOSITIVE POWER 0 shares. -------- ------------------------------------------------------------------------ 8 SHARED DISPOSITIVE POWER 4,861,861 shares, of which 4,521,530 are directly owned by USVP VI, 126,408 are directly owned by Affiliates VI, 140,995 are directly owned by EP VI and 72,928 are directly owned by 2180 VI. Young is a managing member of PMG VI, the general partner of USVP VI, Affiliates VI, EP VI and 2180 VI, and may be deemed to have shared dispositive power with respect to such shares. - ------------ --------------------------------------------------------------------------------------------------------- 9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 4,861,861 - ------------ --------------------------------------------------------------------------------------------------------- 10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES* [ ] - ------------ --------------------------------------------------------------------------------------------------------- 11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9 8.34% - ------------ --------------------------------------------------------------------------------------------------------- 12 TYPE OF REPORTING PERSON* IN - ------------ --------------------------------------------------------------------------------------------------------- * SEE INSTRUCTIONS BEFORE FILLING OUT!
Page 13 of 21 pages ITEM 1(a). NAME OF ISSUER: --------------- Avenue A, Inc. ITEM 1(b). ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES: ------------------------------------------------ 506 Second Avenue, 9th Floor Seattle, Washington 98104 ITEM 2(a). NAME OF PERSON FILING: ---------------------- This statement is filed by U.S. Venture Partners VI, L.P. ("USVP VI"), USVP VI Affiliates Fund, L.P. ("Affiliates VI"), USVP VI Entrepreneur Partners, L.P. ("EP VI"), 2180 Associates Fund VI, L.P. ("2180 VI"), Presidio Management Group VI, L.L.C. ("PMG VI"), Irwin Federman ("Federman"), Jason E. Green ("Green"), Steven M. Krausz ("Krausz"), Stuart G. Phillips ("Phillips"), Jonathan D. Root ("Root") and Philip M. Young ("Young"). The foregoing entities and individuals are collectively referred to as the "Reporting Persons". PMG VI is the general partner of USVP VI, Affiliates VI, EP VI and 2180 VI, and may be deemed to have sole power to vote and sole power to dispose of shares of the issuer directly owned by USVP VI, Affiliates VI, EP VI and 2180 VI. Federman, Green, Krausz, Phillips, Root and Young are the managing members of PMG VI, and may be deemed to have shared power to vote and shared power to dispose of the shares of issuer directly owned by USVP VI, Affiliates VI, EP VI and 2180 VI. ITEM 2(b). ADDRESS OF PRINCIPAL BUSINESS OFFICE, OR, IF NONE, RESIDENCE: ------------------------------------------------------------- The address of the principal business office for each of the Reporting Persons is: U.S. Venture Partners 2180 Sand Hill Road, Suite 300 Menlo Park, CA 94025 ITEM 2(c) CITIZENSHIP: ------------ USVP VI, Affiliates VI, EP VI, and 2180 VI are Delaware Limited Partnerships, PMG VI is a Delaware Limited Liability Company, and Federman, Green, Krausz, Phillips, Root and Young are United States citizens. ITEM 2(d). TITLE OF CLASS OF SECURITIES: ----------------------------- Common Stock
Page 14 of 21 pages ITEM 2(e). CUSIP NUMBER: ------------- CUSIP # : 053566105 ITEM 3. Not Applicable ITEM 4. OWNERSHIP: ---------- The following information with respect to the ownership of the Common Stock of the issuer by the persons filing this Statement is provided as of December 31, 2000: (a) Amount beneficially owned: ------------------------- See Row 9 of cover page for each Reporting Person. (b) Percent of Class: ---------------- See Row 11 of cover page for each Reporting Person. (c) Number of shares as to which such person has: -------------------------------------------- (i) Sole power to vote or to direct the vote: ---------------------------------------- See Row 5 of cover page for each Reporting Person. (ii) Shared power to vote or to direct the vote: ------------------------------------------ See Row 6 of cover page for each Reporting Person. (iii) Sole power to dispose or to direct the disposition of: ----------------------------------------------------- See Row 7 of cover page for each Reporting Person. (iv) Shared power to dispose or to direct the disposition of: ------------------------------------------------------- See Row 8 of cover page for each Reporting Person.
Page 15 of 21 pages ITEM 5. OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS: --------------------------------------------- Not applicable ITEM 6. OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON: --------------------------------------------------------------- Under certain circumstances set forth in the limited partnership and limited liability company agreements of USVP VI, Affiliates VI, EP VI, 2180 VI and PMG VI, the general partners, limited partners and managing members of each of such entities, as applicable, may be deemed to have the right to receive dividends from, or the proceeds from, the sale of shares of the issuer owned by each such entity of which they are a partner or managing member. ITEM 7. IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED THE SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY: ---------------- Not applicable. ITEM 8. IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP: --------------------------------------------------------- Not applicable ITEM 9. NOTICE OF DISSOLUTION OF GROUP: ------------------------------ Not applicable ITEM 10. CERTIFICATION: ------------- Not applicable
Page 16 of 21 pages SIGNATURES After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct. Dated: February 9, 2001 U.S. Venture Partners VI, L.P. /s/ Michael Maher By Presidio Management Group VI, L.L.C. ----------------------------------------------- Its General Partner Signature Michael Maher Chief Financial Officer/Attorney-In-Fact USVP VI Affiliates Fund, L.P. /s/ Michael Maher By Presidio Management Group VI, L.L.C. ----------------------------------------------- Its General Partner Signature Michael Maher Chief Financial Officer/Attorney-In-Fact USVP VI Entrepreneur Partners, L.P. /s/ Michael Maher By Presidio Management Group VI, L.L.C. ----------------------------------------------- Its General Partner Signature Michael Maher Chief Financial Officer/Attorney-In-Fact 2180 Associates Fund VI, L.P. /s/ Michael Maher By Presidio Management Group VI, L.L.C. ----------------------------------------------- Its General Partner Signature Michael Maher Chief Financial Officer/Attorney-In-Fact By Presidio Management Group VI, L.L.C. /s/ Michael Maher A Delaware Limited Liability Company ----------------------------------------------- Signature Michael Maher Chief Financial Officer/Attorney-In-Fact Irwin Federman /s/ Michael Maher ----------------------------------------------- Michael Maher Attorney-In-Fact Page 17 of 21 pages Jason E. Green /s/ Michael Maher ----------------------------------------------- Michael Maher Attorney-In-Fact Steven M. Krausz /s/ Michael Maher ----------------------------------------------- Michael Maher Attorney-In-Fact Stuart G. Phillips /s/ Michael Maher ----------------------------------------------- Michael Maher Attorney-In-Fact Jonathan D. Root /s/ Michael Maher ----------------------------------------------- Michael Maher Attorney-In-Fact Philip M. Young /s/ Michael Maher ----------------------------------------------- Michael Maher Attorney-In-Fact
Page 18 of 21 pages EXHIBIT INDEX Found on Sequentially Exhibit Numbered Pages - ------- -------------- Exhibit A: Agreement of Joint Filing 19 Exhibit B: Reference to Michael P. Maher as Attorney-In-Fact 21
Page 19 of 21 pages EXHIBIT A Agreement of Joint Filing The undersigned hereby agree that a single Schedule 13G (or any amendment thereto) relating to the Common Stock of Avenue A, Inc. shall be filed on behalf of each of the undersigned and that this Agreement shall be filed as an exhibit to such Schedule 13G. Dated: February 9, 2001 U.S. Venture Partners VI, L.P. /s/ Michael Maher By Presidio Management Group VI, L.L.C. ---------------------------------------- Its General Partner Signature Michael Maher Chief Financial Officer/Attorney-In-Fact USVP VI Affiliates Fund, L.P. /s/ Michael Maher By Presidio Management Group VI, L.L.C. ---------------------------------------- Its General Partner Signature Michael Maher Chief Financial Officer/Attorney-In-Fact USVP VI Entrepreneur Partners , L.P. /s/ Michael Maher By Presidio Management Group VI, L.L.C. ---------------------------------------- Its General Partner Signature Michael Maher Chief Financial Officer/Attorney-In-Fact 2180 Associates Fund VI, L.P. /s/ Michael Maher By Presidio Management Group VI, L.L.C. ---------------------------------------- Its General Partner Signature Michael Maher Chief Financial Officer/Attorney-In-Fact By Presidio Management Group VI, L.L.C. /s/ Michael Maher A Delaware Limited Liability Company ---------------------------------------- Signature Michael Maher Chief Financial Officer/Attorney-In-Fact Page 20 of 21 pages Irwin Federman /s/ Michael Maher ---------------------------------------- Michael Maher Attorney-In-Fact Jason E. Green /s/ Michael Maher ---------------------------------------- Michael Maher Attorney-In-Fact Steven M. Krausz /s/ Michael Maher ---------------------------------------- Michael Maher Attorney-In-Fact Stuart G. Phillips /s/ Michael Maher ---------------------------------------- Michael Maher Attorney-In-Fact Jonathan D. Root /s/ Michael Maher ---------------------------------------- Michael Maher Attorney-In-Fact Philip M. Young /s/ Michael Maher ---------------------------------------- Michael Maher Attorney-In-Fact
Page 21 of 21 pages EXHIBIT B REFERENCE TO MICHAEL MAHER AS ATTORNEY-IN-FACT Michael P. Maher has signed the enclosed documents as Attorney-In-Fact. Note that copies of the applicable Power of Attorneys are already on file with the appropriate agencies.
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